Customer & Growth

Customer Loyalty & Retention Programs

Automate loyalty rewards with gift card incentives tied to purchases, renewals, and customer engagement.

Overview

Common loyalty and retention programs include:

  • Points-based reward systems
  • Tiered loyalty programs
  • Purchase-based incentives
  • Subscription retention rewards
  • Re-engagement campaigns

Instead of manual rewards, organizations can deliver digital or physical gift cards as part of their loyalty strategy.

How the API is Used

  • Trigger rewards based on customer actions such as purchases, renewals, or engagement
  • Integrate with CRM, CDP, or loyalty platforms
  • Send rewards instantly or in scheduled campaigns
  • Track order and fulfillment status

Example Workflow

  • Customer completes a qualifying action such as a purchase or renewal
  • Your system records the activity
  • Your system triggers a reward via the API
  • The gift card is delivered to the customer

API Integration Flow

API Integration Flow

1
Authenticate
POST /v1/Tokens
2
Retrieve products
GET /v1/Products
3
Send reward
POST /v1/Orders
4
Track status
GET /v1/Orders/{id} or webhook

Example Request

JSON 
{
  "Type": "DigitalDelivery",
  "LineItems": [
    {
      "ProductId": "CVS",
      "Value": 20,
      "Quantity": 1,
      "DigitalDeliveryAddress": {
        "Email": "customer@email.com"
      },
      "Personalization": {
        "To": "Valued Customer",
        "FromName": "Brand Team",
        "Message": "Thanks for being a loyal customer!"
      }
    }
  ],
  "PONumber": "LOYALTY-3001"
}

Delivery Options

  • DigitalDelivery - Send gift cards via email or SMS
  • Links - Generate claim links for campaigns or internal distribution
  • PhysicalShipment - Ship physical gift cards

Benefits

  • Increases customer retention and lifetime value
  • Automates reward fulfillment at scale
  • Enhances customer engagement
  • Supports personalized reward experiences

Compliance Considerations

  • Ensure promotions comply with marketing and consumer protection regulations
  • Maintain clear reward terms and conditions
  • Track incentives for reporting and audit purposes

Common Program Types

  • Loyalty programs
  • Retention campaigns
  • Re-engagement incentives
  • Subscription rewards

Related Use Cases