Customer & Growth

Referral & Promotional Rewards

Automate referral and promotional rewards with gift cards tied to signups, campaign actions, and customer acquisition.

Overview

Common promotional programs include:

  • Refer-a-friend campaigns
  • New customer acquisition incentives
  • Limited-time promotions
  • Event or campaign-based rewards
  • Partner or affiliate incentives

Instead of issuing cash or manual rewards, organizations can deliver digital or physical gift cards.

How the API is Used

  • Trigger rewards based on referral or campaign actions
  • Integrate with marketing platforms and tracking systems
  • Deliver rewards instantly or in batches
  • Track fulfillment and reward delivery status

Example Workflow

  • User refers a friend or completes a promotional action
  • System verifies the action such as signup or purchase
  • Your system triggers a reward via the API
  • The gift card is delivered to the user

API Integration Flow

API Integration Flow

1
Authenticate
POST /v1/Tokens
2
Retrieve products
GET /v1/Products
3
Send reward
POST /v1/Orders
4
Track status
GET /v1/Orders/{id} or webhook

Example Request

JSON 
{
  "Type": "DigitalDelivery",
  "LineItems": [
    {
      "ProductId": "CVS",
      "Value": 15,
      "Quantity": 1,
      "DigitalDeliveryAddress": {
        "Email": "user@email.com"
      },
      "Personalization": {
        "To": "Customer",
        "FromName": "Marketing Team",
        "Message": "Thanks for participating in our promotion!"
      }
    }
  ],
  "PONumber": "PROMO-4001"
}

Delivery Options

  • DigitalDelivery - Send gift cards via email or SMS
  • Links - Generate claim links for flexible distribution
  • PhysicalShipment - Ship physical gift cards

Benefits

  • Drives customer acquisition and engagement
  • Automates reward fulfillment for campaigns
  • Supports scalable marketing initiatives
  • Improves conversion rates and participation

Compliance Considerations

  • Ensure compliance with promotional and sweepstakes regulations
  • Clearly define eligibility and reward terms
  • Maintain audit trails for campaign tracking

Common Program Types

  • Referral programs
  • Promotional campaigns
  • Acquisition incentives
  • Affiliate rewards

Related Use Cases