---
title: Referral & Promotional Rewards | Engage2Reward™ Gift Card API | GiftCard Partners
description: Drive customer acquisition and engagement with referral and promotional rewards. Instantly send gift card incentives using the Engage2Reward™ Gift Card API to power referral programs, marketing campaigns, and user growth initiatives.
---

Referral & Promotional Rewards

Getting Started

- [Introduction](https://developers.giftcardpartners.com/docs/introduction?hsLang=en)
- [Quickstart](https://developers.giftcardpartners.com/docs/quickstart?hsLang=en)
- [Authentication](https://developers.giftcardpartners.com/docs/authentication?hsLang=en)
- [Sandbox / Stage](https://developers.giftcardpartners.com/docs/sandbox?hsLang=en)

Core Guides

- [Products](https://developers.giftcardpartners.com/docs/products?hsLang=en)
- [Orders](https://developers.giftcardpartners.com/docs/orders?hsLang=en)
- [Delivery Types](https://developers.giftcardpartners.com/docs/delivery-types?hsLang=en)
- [Webhooks](https://developers.giftcardpartners.com/docs/webhooks?hsLang=en)
- [Error Handling](https://developers.giftcardpartners.com/docs/error-handling?hsLang=en)
- [Product Field Glossary](https://developers.giftcardpartners.com/docs/product-field-glossary?hsLang=en)

More

- [Resources](https://developers.giftcardpartners.com/docs/developer-resources?hsLang=en)
- [Use Cases](https://developers.giftcardpartners.com/use-cases?hsLang=en)
- [API Reference](https://developers.giftcardpartners.com/reference?hsLang=en)

Automate referral and promotional rewards with gift cards tied to signups, campaign actions, and customer acquisition.

## Overview

Common promotional programs include:

- Refer-a-friend campaigns
- New customer acquisition incentives
- Limited-time promotions
- Event or campaign-based rewards
- Partner or affiliate incentives

Instead of issuing cash or manual rewards, organizations can deliver digital or physical gift cards.

## How the API is Used

- Trigger rewards based on referral or campaign actions
- Integrate with marketing platforms and tracking systems
- Deliver rewards instantly or in batches
- Track fulfillment and reward delivery status

## Example Workflow

- User refers a friend or completes a promotional action
- System verifies the action such as signup or purchase
- Your system triggers a reward via the API
- The gift card is delivered to the user

## API Integration Flow

### API Integration Flow

1

Authenticate

`POST /v1/Tokens`

→

2

Retrieve products

`GET /v1/Products`

→

3

Send reward

`POST /v1/Orders`

→

4

Track status

`GET /v1/Orders/{id}` or webhook

## Example Request

JSON

Copy

```
{
  "Type": "DigitalDelivery",
  "LineItems": [
    {
      "ProductId": "CVS",
      "Value": 15,
      "Quantity": 1,
      "DigitalDeliveryAddress": {
        "Email": "user@email.com"
      },
      "Personalization": {
        "To": "Customer",
        "FromName": "Marketing Team",
        "Message": "Thanks for participating in our promotion!"
      }
    }
  ],
  "PONumber": "PROMO-4001"
}
```

## Delivery Options

- **DigitalDelivery** - Send gift cards via email or SMS
- **Links** - Generate claim links for flexible distribution
- **PhysicalShipment** - Ship physical gift cards

## Benefits

- Drives customer acquisition and engagement
- Automates reward fulfillment for campaigns
- Supports scalable marketing initiatives
- Improves conversion rates and participation

## Compliance Considerations

- Ensure compliance with promotional and sweepstakes regulations
- Clearly define eligibility and reward terms
- Maintain audit trails for campaign tracking

## Common Program Types

- Referral programs
- Promotional campaigns
- Acquisition incentives
- Affiliate rewards

## Related Use Cases

- [Customer Loyalty & Retention Programs](https://developers.giftcardpartners.com/use-cases/customer-loyalty-retention-programs?hsLang=en)
- [Sales Incentive Programs](https://developers.giftcardpartners.com/use-cases/sales-incentive-programs?hsLang=en)
- [Survey & Research Incentives](https://developers.giftcardpartners.com/use-cases/survey-research-incentives?hsLang=en)