---
title: Branded Reward Delivery | Engage2Reward™ Gift Card API | GiftCard Partners
description: Deliver gift card rewards with a fully branded experience. The Engage2Reward™ Gift Card API supports customized messaging and templates to create consistent, on-brand incentive delivery.
---

Branded Reward Delivery

Getting Started

- [Introduction](https://developers.giftcardpartners.com/docs/introduction?hsLang=en)
- [Quickstart](https://developers.giftcardpartners.com/docs/quickstart?hsLang=en)
- [Authentication](https://developers.giftcardpartners.com/docs/authentication?hsLang=en)
- [Sandbox / Stage](https://developers.giftcardpartners.com/docs/sandbox?hsLang=en)

Core Guides

- [Products](https://developers.giftcardpartners.com/docs/products?hsLang=en)
- [Orders](https://developers.giftcardpartners.com/docs/orders?hsLang=en)
- [Delivery Types](https://developers.giftcardpartners.com/docs/delivery-types?hsLang=en)
- [Webhooks](https://developers.giftcardpartners.com/docs/webhooks?hsLang=en)
- [Error Handling](https://developers.giftcardpartners.com/docs/error-handling?hsLang=en)
- [Product Field Glossary](https://developers.giftcardpartners.com/docs/product-field-glossary?hsLang=en)

More

- [Resources](https://developers.giftcardpartners.com/docs/developer-resources?hsLang=en)
- [Use Cases](https://developers.giftcardpartners.com/use-cases?hsLang=en)
- [API Reference](https://developers.giftcardpartners.com/reference?hsLang=en)

Deliver digital rewards with branding templates and personalized messaging for a consistent, on-brand experience.

## Overview

Common branded delivery scenarios include:

- Employer-branded wellness rewards
- Healthcare program communications
- Customer loyalty and engagement campaigns
- Partner and affiliate reward programs
- Platform-driven reward experiences

Instead of sending generic rewards, organizations can deliver gift cards within a branded and personalized experience.

## How the API is Used

- Apply predefined branding templates to digital rewards
- Customize recipient messaging with To, From, and Message
- Maintain a consistent brand experience across programs
- Deliver rewards via email, SMS, or claim links
- Track fulfillment and delivery status

## Example Workflow

- Organization defines branding templates within the platform
- Your system selects the appropriate branding for the program
- Your system triggers a reward via the API with branding applied
- The recipient receives a branded reward experience

## API Integration Flow

### API Integration Flow

1

Authenticate

`POST /v1/Tokens`

→

2

Retrieve products

`GET /v1/Products`

→

3

Retrieve brandings

`GET /v1/Brandings`

→

4

Send reward with BrandingId

`POST /v1/Orders`

→

5

Track status

`GET /v1/Orders/{id}`or webhook

## Example Request

JSON

Copy

```
{
  "Type": "DigitalDelivery",
  "LineItems": [
    {
      "ProductId": "CVS",
      "Value": 25,
      "Quantity": 1,
      "BrandingId": "BRAND-123",
      "DigitalDeliveryAddress": {
        "Email": "user@email.com"
      },
      "Personalization": {
        "To": "Participant",
        "FromName": "Wellness Program",
        "Message": "Thank you for participating in our program."
      }
    }
  ],
  "PONumber": "BRANDED-16001"
}
```

## Delivery Options

- **DigitalDelivery** – Send branded rewards via email or SMS
- **Links** – Generate branded claim links for distribution
- **PhysicalShipment** – Ship physical gift cards, where branding may vary by program

## Benefits

- Delivers a consistent, on-brand reward experience
- Improves engagement and recipient trust
- Enhances program identity across campaigns
- Supports multi-program and multi-client environments

## Compliance Considerations

- Ensure branding and messaging align with organizational guidelines
- Maintain consistency across programs and communications
- Validate personalization content before delivery

## Common Program Types

- Employer wellness programs
- Healthcare incentive programs
- Customer engagement campaigns
- Partner and affiliate programs

## Related Use Cases

- [Digital Reward Delivery (Email / SMS)](https://developers.giftcardpartners.com/use-cases/digital-reward-delivery-email-sms?hsLang=en)
- [Claim Link Distribution](https://developers.giftcardpartners.com/use-cases/claim-link-distribution?hsLang=en)
- [Health & Wellness Incentives](https://developers.giftcardpartners.com/use-cases/health-wellness-incentives?hsLang=en)